Rexam Pump With Glass Ball Enhances Vera Wang Princess

Rexam’s innovative super low profile pump (SLPP) with glass ball enhances the new Vera Wang Princess fragrance package from Coty Prestige. Princess is the first commercial launch of the Rexam pump featuring the glass ball bearing designed to make the internal mechanisms of the pump transparent to the end-user. Rexam Dispensing Systems’ low profile glass ball mechanism, with bright gold actuator and collar, complements the package’s heart-shaped, cut-glass bottle bestowed with a bejeweled golden crown.

The pump, which fits the scent’s 30-, 50- and 100-mL sizes, is also assembled with Rexam’s The Crimpless System. The new SLPP assembly contains no elastomers and no rubber gasket that might contaminate the product formula. More information: www.rexam.com.